What’s happening?
A new national advertising campaign called Made Right Here has been launched to support Australian manufacturing and production.
The campaign is delivered by Australian Made Campaign Ltd and backed by a $20 million Australian Government grant.
It will run nationally until 30 June 2026 across broadcast, print, digital, and outdoor media.
Why it matters
The campaign aims to increase demand for Australian-made products across nearly every category.
It also encourages more businesses to participate in the Australian Made logo program.
AMCL Chief Executive Ben Lazzaro said the campaign reflects the strength of local production.
“As the campaign says, Australian Made means made right here in Australia,” he said.
Local impact
More than 4,500 businesses are certified to use the Australian Made logo.
National manufacturer Capral Aluminium is one of those businesses.
“Capral Aluminium has operated in Australia for 90 years because we believe local manufacturing adds value to the Australian economy,” said Dragicevich.
“Capral is immensely proud to be an Australian Made licensee.”
“Australian Made, including the Made Right Here campaign launched today, gives manufacturers like Capral a trusted, universally recognised mark that helps identify Australian-made products and gives customers confidence that they are buying quality.”
“By backing Australian jobs, skills and investment, the campaign strengthens our industry today and into the future.”
By the numbers
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The campaign is supported by $20 million in Australian Government funding.
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More than 4,500 businesses are certified Australian Made licensees.
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Trust in the logo sits at 93 per cent nationwide.
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Recognition of the logo reaches 99 per cent of Australians.
Zoom in
The television advertisement shows the Australian Made logo moving through industrial and manufacturing settings.
It links Australian production with quality and confidence.
Zoom out
AMCL Chair Kate Carnell AO said the logo remains central to buying decisions after 40 years.
What to look for next?
Australian Made Campaign Ltd will continue encouraging business participation throughout the campaign period.