What’s Happening?
This November, Grand Central Shopping Centre in Toowoomba is celebrating the Christmas season with the arrival of 30 giant “Grand Bunnies.”
Scattered throughout the shopping centre, these festive bunny figurines bring holiday cheer with their playful presence and interactive features, inviting shoppers to engage in a joyful experience.
Why It Matters?
Part of QIC’s larger “Joy Bringers” campaign, this unique activation aims to spread Christmas cheer by offering shoppers fun, laughter, and opportunities to win significant prizes.
It’s a festive initiative designed to enhance community spirit, making each trip to the centre memorable.
Local Impact
Grand Central’s Grand Bunnies provide more than just holiday entertainment; they create an immersive Christmas experience for families and the broader community, encouraging shoppers to spend quality time together, enjoy holiday surprises, and take part in the spirit of giving.
By the Numbers
- 30 Grand Bunnies are strategically placed throughout the shopping centre for families to discover.
- 5 chances to win $1,000 Grand Central Gift Cards as part of the Christmas giveaways.
- Daily jokes and surprises are accessible through the Grand Bunnies’ QR codes, providing festive fun and interactive rewards for visitors.
Zoom In
Each bunny figurine is adorned with a QR code, giving shoppers access to daily “funny bunny” jokes and the chance to enter a draw to win one of five $1,000 gift cards.
Marketing Manager Julie Thompson explains, “Shoppers and visitors should be on the hop to activate the codes, which will not only share some funny bunny jokes daily, but engaging with the Grand Bunnies will also unlock a chance to go into the draw to win 1 of 5 $1,000 Grand Central Gift Cards for Christmas.”
Zoom Out
The Grand Bunnies are just one way that Grand Central is infusing the holiday season with joy and fun. Julie Thompson emphasises, “By celebrating the true spirit of the festive season, whether through heartfelt acts of kindness, fun in-centre activations or extravagant festive celebrations, we plan to recognise the joy bringers who love Christmas just as much as we do this year.”
The centre is committed to creating a festive environment that resonates with both local visitors and the wider community, bringing people together through shared holiday experiences.
What to Look for Next?
Shoppers can continue to explore and engage with the Grand Bunnies throughout the festive season.
Be sure to scan their QR codes for daily surprises, holiday cheer, and a chance to win one of the five grand prizes – making this a Christmas to remember at Grand Central.
