What’s Happening?
The future of Toowoomba’s Festival of Food and Wine remains uncertain, with concerns about a lack of transparency and business engagement from the Toowoomba Regional Council (TRC). The event, a highlight of the Carnival of Flowers, has been a major platform for showcasing the region’s world-renowned produce, wines, and culinary talent.
Toowoomba Chamber Chief Executive Officer Todd Rohl expressed frustration over the uncertainty, stating, “Our members are becoming increasingly frustrated by the lack of engagement with the business community and transparency around the future of the Festival of Food and Wine.”
Why It Matters?
The Festival of Food and Wine is not just a local celebration—it is a major economic driver for the Toowoomba region. The event promotes small businesses, attracts tourism, and positions Toowoomba as a premium food and wine destination. Without clear communication about its future, local businesses and producers face uncertainty about a significant revenue opportunity.
Rohl further highlighted the importance of collaboration between the TRC and local businesses, saying, “We have actively advocated for Toowoomba Regional Council to proactively collaborate with small business, increase engagement with small business, and promote and showcase small business.”
Local Impact
- The Festival provides critical exposure for local growers, winemakers, and restaurants.
- Hospitality, accommodation, and tourism operators rely on the event to boost business during the Carnival of Flowers.
- The absence of the Festival in 2025 could impact small businesses, leading to potential revenue losses and missed growth opportunities.
By the Numbers
- Over 15,000 attendees visited the Festival in previous years, generating significant economic activity.
- The broader Carnival of Flowers contributes over $20 million annually to the local economy.
- Tourism visitation spikes in September, with accommodation occupancy rates exceeding 90% during major events.
Zoom In
Small businesses in Toowoomba are ready to collaborate with the council to ensure the Festival continues to grow and attract national and international recognition. “Our members are willing and able to work with Toowoomba Regional Council in a collaborative and transparent way for the betterment of the region,” Rohl said.
He further urged TRC to prioritise business consultation and collective decision-making, stating, “This approach will help ensure events like Festival of Food and Wine, which showcases our region, continues to build and grow its presence within Australia and internationally.”
Zoom Out
The uncertainty surrounding the Festival reflects broader concerns about event funding, council engagement, and regional tourism strategies. Toowoomba’s growing reputation as a food and wine destination could be undermined if key events are not properly supported.
What To Look For Next?
- Will Toowoomba Regional Council provide clarity on the Festival’s future?
- Will local businesses be included in discussions about the event’s planning and sustainability?
- How will this decision impact tourism and the Carnival of Flowers program in 2025?
With businesses calling for action, all eyes are on the Toowoomba Regional Council to reassure stakeholders and secure the future of the Festival of Food and Wine.
