Bluey’s World, a 4000sqm immersive experience, is set to open in Brisbane on 7 November 2024, with the season extended until September 2025 due to overwhelming demand.
New images offer fans a first glimpse into the vibrant, life-sized sets that recreate iconic scenes from the Heeler family’s home, backyard, and neighbourhood.
The guided experience allows visitors to step into Bluey and Bingo’s world, where they’ll help unfreeze the playful duo from Unicorse’s mischievous plan.
Along the way, fans will enjoy interactive play zones, photo opportunities with beloved characters, and exclusive merchandise at Alfie’s Gift Shop.
Kate O’Connor, Director of Brands and Licensing at BBC Studios ANZ, said: “Bluey’s World is the place to come for a fun-filled immersive adventure through the Heeler’s home and beyond. With every detail meticulously brought to life, there’s something to excite every Bluey fan!”
Created with input from Bluey’s creator Joe Brumm and the team at Ludo Studio, the experience stays true to the show’s heart and spirit.
Richard Dinnen, Creative Technical Director, added: “We’ve poured our hearts into every detail of Bluey’s World to truly immerse fans in Bluey’s playful universe.”
Brisbane’s tourism leaders are thrilled with the attraction’s potential to boost local tourism.
Patricia O’Callaghan, CEO of Tourism and Events Queensland, noted: “Bluey is a global superstar, and this interactive experience is sure to draw fans to Brisbane and beyond.”
Brisbane Lord Mayor Adrian Schrinner highlighted the local economic benefits, stating: “This attraction will bring fans from across the world to Brisbane, boosting our economy and supporting local jobs.”
The official “blue carpet” event will take place on 12 November 2024, and tickets go on sale from Monday, 21 October 2024.
For more information, visit blueysworld.com.
Produced by BBC Studios and HVK World, Bluey’s World is supported by the Queensland Government through Tourism and Events Queensland, and Brisbane City Council via Brisbane Economic Development Agency.
