What’s Happening?
Participants in the Toowoomba Wellcamp Airport Running Festival can now access discounted entry through a new membership from Events Management Queensland (EMQ).
Launched on 15 October 2026, the E2 membership stands for Exceptional Experience and costs $199 per year.
The program also offers priority access to the ASICS Gold Coast Marathon and benefits across several Queensland sporting events.
Why It Matters
The initiative targets people who make sporting events part of their lifestyle and set long-term training goals.
EMQ CEO Ben Mannion said the program caters to participants who plan their event calendars well in advance.
In addition, members can access special offers and information to help them prepare for upcoming events.
Local Impact
The Toowoomba Wellcamp Airport Running Festival is among the Queensland events included in the E2 program.
Beyond Toowoomba, members can receive discounted entry to the Gold Coast T100 10km Run and Transurban Bridge to Brisbane presented by Brooks.
The program also covers the Pan Pacific Masters Games, giving participants another event option through the membership.
Key Points
- Member merchandise: E2 membership includes a branded race number, bag and hat.
- Refund benefit: EMQ advertises a guaranteed event refund if a member cannot attend, although conditions are not specified.
- Partner offers: Members can access exclusive deals from event partners.
Zoom In
Mannion outlined the additional benefits available to E2 members.
“E2 members will have access to special member only offers, deals from event partners and regularly updated premium commentary specifically tailored to support their event journey and keep them connected, informed and inspired.
“The membership will also include:
- GCM ‘Queue no more’ – exclusive race number collection and bag drop
- Exclusive E2 members only merchandise including a member branded race number, bag and hat
- Guaranteed refund on an event if you can’t attend
Mannion also welcomed the launch.
“The launch of E2 is a new and exciting initiative for EMQ and those people who embrace one or more of our events, ”Mr Mannion said.
Zoom Out
Events Management Queensland is wholly owned by the Queensland Government through Tourism and Events Queensland (TEQ).
The organisation delivers high-profile, mass-participation sporting events that support regional tourism and economic activity. Experience Gold Coast also supports EMQ.
What To Look For Next?
The E2 membership is now available through the official Events Management Queensland membership website.
Interested participants can review the membership details and event benefits before joining.