What’s happening?
On 1 July 2025, Globetrotters Travel & Cruise, one of Queensland’s longest continuously operating travel agencies, will rebrand as Global Travel Co. This transition represents the next step in a 75-year journey for a Toowoomba-based business that has helped locals explore the world since 1949.
Originally launched as Darling Downs Travel Agency, the business evolved to Darling Downs Travel, then Globetrotters Travel & Cruise in the early 2000s to reflect a broader, modern offering. Now, with decades of history behind it, the team is stepping confidently into the future.
“This is still your local travel agency — just with a name ready to go further,” says Ben Apsey, Director and long-time leader of the business. “We’re proud of our past – and we’re building something even bigger. The name Global Travel Co isn’t just about where our clients go. It’s also about where we’re heading.”
Why it Matters
The rebrand not only reflects a change in name, but a vision for growth and adaptability in a rapidly evolving industry. “From handwritten airline tickets to the rise of online bookings and now AI planning tools — we’ve seen it all and evolved with every change,” says Ben.
The company joined the Travellers Choice national network in 2007, combining the personal service of a local agency with the buying power and supplier connections of a multi-award-winning national group.
“Since joining Travellers Choice in 2007, we’ve been able to offer the best of both worlds — the personal touch of a local agency, with the buying power and connections of a multi-award-winning national network,” Ben explained.
Local Impact
Throughout its 75-year history, the business has remained a cornerstone of the Toowoomba community. During the COVID-19 pandemic, when international travel ground to a halt, the agency didn’t close — it adapted.
A coffee station was added to the Margaret Street office, creating a welcoming space for locals. “Those years tested us, but they also reminded us who we are,” says Ben. “We’ve always been more than a booking service — we’re a community hub, a place where people come to dream, plan, and share their stories.”
The business also expanded its offering to include luggage and travel accessories, becoming a one-stop shop for travel preparation and friendly advice.
By the Numbers
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75+ years of continuous service (established 1949)
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Curated travel gear and accessories now part of the business
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Joined Travellers Choice in 2007
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Coffee station added in-store during the pandemic to keep community connection alive
Zoom In
What’s changing from 1 July 2025:
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✅ New trading name: Global Travel Co
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☎️ New central phone number: 1300 747 511
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🌐 New website: www.globaltravelco.au
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📧 New staff emails ending in @globaltravelco.au
What’s staying the same:
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Same ownership and trusted local team
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All existing bookings and travel plans remain unchanged
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Continued commitment to their Toowoomba base and community
The rebrand rollout is already in motion, with updates across social media and in-store signage. Clients can expect a seamless transition and continued personal service.
Zoom Out
From the post-war travel boom of the 1940s to the age of AI-driven trip planning, the business has witnessed — and weathered — monumental industry changes. This rebrand positions the agency for future growth, retaining its rich heritage while embracing modern tools and trends.
With multiple NTIA finalist placements and recognition in the Toowoomba Business Excellence Awards, the team continues to be celebrated for its dedication to customer care.
What to look for next?
From 1 July 2025, the Global Travel Co brand will be fully live. Expect refreshed branding, updated contact details, and the same trusted faces helping locals plan unforgettable journeys.