What’s happening?
The Toowoomba Chamber of Commerce has announced the appointment of Mrs Tanaya Treadwell as its new Chief Executive Officer, commencing today, 15 May 2025. Mrs Treadwell brings extensive leadership experience from her most recent role as General Manager at Southern Cross Austereo.
Vice President Barton Castley said the appointment followed a rigorous recruitment process involving more than 40 high-calibre applicants. “On behalf of the Chamber Board, I would like to welcome Tanaya and thank all applicants who took the time to apply for the position,” Mr Castley stated.
To ensure continuity, outgoing CEO Todd Rohl will remain in a transitional support role until the end of the financial year.
Why it matters
Leadership transitions shape the strategic direction of regional business organisations. Mrs Treadwell’s media and leadership background positions her to strengthen the Chamber’s influence, visibility, and member support.
“I am honoured to be given the opportunity to join the Toowoomba Chamber of Commerce and to continue the exceptional work initiated by Todd Rohl,” said Mrs Treadwell. “I look forward to collaborating with our members, partners and stakeholders to ensure that the business community has a voice.”
Local Impact
Toowoomba’s business ecosystem, including SMEs and major employers, stands to benefit from Tanaya Treadwell’s industry expertise and commitment to regional growth.
She said, “It has been an incredible privilege to work alongside regional SMEs for the majority of my career, and I can think of no greater responsibility than supporting our region’s continued economic vitality.”
By the Numbers
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Over 40 candidates applied for the CEO position at the Toowoomba Chamber.
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Mrs Treadwell will commence formally today 15 May 2025.
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Outgoing CEO Todd Rohl will support operations until the end of the financial year.
Zoom In
Tanaya Treadwell has spent much of her career engaging with regional businesses through senior media leadership roles. Her hands-on understanding of local economic challenges and communication strategies will likely strengthen the Chamber’s advocacy and engagement efforts.
Zoom Out
The appointment aligns with a broader trend across regional Australia where chambers of commerce are appointing leaders with media and communications backgrounds to help amplify regional voices in policy and economic discourse.
What To Look For Next?
Members can expect early engagements and strategic updates from the new CEO in the coming weeks. The transition period with Todd Rohl will ensure a smooth handover as the Chamber prepares for its next chapter of advocacy and business development.